Brian Tracy (born 5 January 1944) is a Canadian-born American motivational public speaker and self-development author. He is the author of over 70 books that have been translated into dozens of languages. His popular books are Earn What You’re Really Worth, Eat That Frog!, and The Psychology of Achievement. As an author, he has been largely collected by libraries worldwide. He is married and has four children.

Brian Tracy is the Chairman and CEO of Brian Tracy International, a company he founded in 1984 in Vancouver, Canada. Brian Tracy International provides counseling on leadership, selling, self-esteem, goals, strategy, creativity and success psychology. The company is headquartered in Bankers Hill, San Diego, California.

Prior to founding his company, Brian had served as the Chief Operating Officer of a development company. He has had careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has traveled and worked in more than 107 countries on six continents. Currently, he is serving as the President of three companies headquartered in Solana Beach, California. He teaches sales, time management, personal development and leadership. He is the author of around 70 books.