Author (s): Philip Kotler
Birth Date: 1970-01-01
Language: Eng
Gender: მამრობითი

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About Author

     Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He received his master's degree at the University of Chicago and Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management: Analysis, Planning, Implementation, and Control (Prentice Hall), now in its eighth edition and the most widely used marketing textbook in graduate schools of business. He has authored several other successful books and he has written over 90 articles for leading journals.
    He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing. Dr. Kotler's numerous major honors include the Paul D. Converse Award given by the American Marketing Association t honor "outstanding contributions to science in marketing" and the Stuart Henderson Britt Award as Marketer of the Year. In 1985, he was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Serviced Marketing. In 1989, he received the Charles Coolidge Parlin Award, which each year honors an outstanding leader in the field of marketing.
   Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Scienced (TIMS) and a director of the American Marketing Association. He has consulted with many major U.S. and foreign companies on marketing strategy.